Authors, if you are the CMO [chief marketing officer] of your author business, you understand that customers come to you when they are searching for a recommendation or an access to reach what they need. For a recommendation, they ask, because they believe you may have the experience to warn them and to guide them. In other words, they put a challenge to you to show your personal hand and to show your expertise in an area. For access, they are looking for a doorway or a wind

Hi, […] I can’t tell you the wonder that your book brought to me. Thank you, thank you. I would like to buy several copies. How do I go about doing that so that you would benefit the most? Thank you again for the sunshine you brought to us. – Love, Nettie One of our popular authors at Capture Books received this message and then quickly sent a note to the agent, “When I answer her, I should say I’ll benefit the most from selling the books to her – outright — is that corre